Code by Kevin

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Kevin Walzer, software developer.



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Sun, 28 Dec 2008

2008: A learning year

About 18 months ago I posted a blog entry about what I learned in my first year of indie commercial Mac development. Now, at the end of 2008, I'd like to share more about what I've learned over this past calendar year.

There's little doubt this year has been a challenge for me. 2008 sales came in lower than 2007 sales. I attribute this to increased competition for my best-selling app, and also to the lousy economy. Still, even with these difficulties, I've worked on laying the foundation for growth in the future.

Here are some of the new components of my growth strategy:

As John Gruber has noted, "The full story is that like most forms of popularity, software sales tend to follow a power-law distribution. Most apps languish in obscurity, but popular apps tend to become super-popular." My apps are not super-popular, and I do not expect them to become so, but effective marketing and continued improvement can help to lift them out of complete obscurity. And, given a sufficiently large product portfolio, modest individual sales can achieve good revenue in the aggregate. This strategy is where my experiences in 2008 have led me. My challenge, in 2009 and beyond, is to execute.

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